In the News

The Incredible Shrinking Madison Avenue Media-Buying Clout

2021 May - MediaPost (Global) - Madison Avenue's biggest media buyers saw their total media billings volume erode in 2020, but not at the rate of the overall marketplace, making the U.S.'s "Big 3" -Publicis Media, GroupM and Omnicom Media Group- bigger fish in a shrinking pond. While the 29 U.S. media agencies analyzed by Comvergence saw their average media billings decline 15.3% in 2020, Publicis Media's fell 11.7%, GroupM's dropped 11.5% and Omnicom Media Group's slid 15.0%.

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Following a Year That Rocked the Industry, OMD USA Retains Number One Ranking, Drives Deeper into Digital

2021 May - OMD USA - In the 2020 COMvergence Media Agencies Billings and Ranking Report published today, Omnicom Media Group Agency OMD again topped the list of the 29 US media agencies evaluated in the annual accounting. This marks the fourth consecutive number one ranking for OMD USA since the COMvergence published its first US billings report in 2017.

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In A Down Year For Most Agencies, OMD Remained Biggest US Media Shop By Billings In 2020

2021 May - MediaPost (Global) - Omnicom's OMD remained the top-ranked U.S. media agency by billings for full-year 2020, according to a new report from agency tracker COMvergence. Publicis Media was the top-ranked media agency group for the same period according to the report.

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New Research Reveals That Marketers Prefer Best-Of-Class Agencies And Reject Arranged Marriages

2021 May - Forbes (Global) - Research firm COMvergence conducted a survey about the make-up of pitches within a 24-month time frame, in 2019 and 2020. It involved participation from U.S. creative and/or media and digital agencies. 

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Analysis Shows Nearly A Quarter Of Pitches Done As Integrated Media/Creative Reviews

2021 Apr. - MediaPost (Global) - Major U.S. marketers appear to be streamlining their agency reviews, moving from an "unbundled" approach to consolidated media and creative account pitches, according to an analysis by advertising accounts research firm COMvergence. The analysis showed no comparisons to similar trends during previous years, but the COMvergence analysts concluded it is an indication that advertisers are "streamlining" their agency partnerships following years of unbundling services.

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Droga5 Tops COMvergence 2020 US Creative Agency New Business Rankings

2021 Jan. - AdWeek (USA) - COMvergence released its 2020 Creative New Business Rankings with two of the top three spots going to agencies outside the big holding companies and the top four shops in the list taking in nearly half of the new business revenue tracked by the data research consultancy. There were just over 90 major U.S. creative assignments in 2020, down from 155 in 2019, according to COMvergence.

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COMvergence Reports Smaller And Fewer Marcom M&A Deals in 2020

2021 Jan. - MediaPost (Global) - M&A deals in the marketing communications space fell for the fifth straight year in 2020, according to an analysis by COMvergence. The company reports 47 M&A deals last year in the marcom space, representing estimated revenues of $826 million. For the first time in five years, consultancies acquired more staff than the major advertising and marketing holding companies.

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Top 3 Global Media Reviews of 2020 Managed by MediaSense, COMvergence Report Confirms

2021 Jan. - MediaSense (Global) - COMvergence has released its annual review of Global Media Pitches - recorded and assessed through its benchmark studies and analysis over 2020. The key highlights present a unique overview of the major media pitch management projects, leadership changes, developments, achievements and agency acquisitions which have occurred in 2020. MediaSense are proud to have supported the three largest pitches in 2020 on behalf of Sanofi, Kraft Heinz and Diageo - the work representing over $2 billion of media spend.

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COMvergence: Global New Business Barometer For Q1-Q3 2020 Reveals Top Media Agency Winners

2020 Nov. - GroupM (Global) - GroupM and its three largest media agency networks dominate in latest report by COMvergence. According to the latest global media agency study "New Business Barometer for Q1-Q3 2020" published by COMvergence, Wavemaker came out as the top global media agency in new business results with a Total New Business Value of $1.1B (including $370M of retentions) during the first nine months of 2020. This is largely due to strong performances in China and the US. MediaCom ranked second by scoring Total New Business Value of $1004M (including $213M of retentions) followed closely by Mindshare.

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GroupM Agencies Dominate New Business Through First Nine Months Of 2020

2020 Nov. - MediaPost (Global) - It's win, place and show for GroupM agencies in the global new business department according to an analysis of media agencies by COMvergence for the first nine months of the year. Wavemaker is top-ranked with net new business (which includes losses and retentions) of $1.1 billion. COMvergence said the strong showing was due in large part to performance in both China and the U.S. The shop won pharmaceutical company Novo Nordisk's $400 million assignment earlier in the year and more recently picked up Pernod Ricard's U.S. account.

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COMvergence: Global New Business Barometer For H1 2020 Reveals Top Media Agency Winners

2020 Sept. - GroupM (Global) - GroupM's Three Largest Media Agencies Dominate in Latest Report by COMvergence. According to the latest global media agency study "New Business Barometer for H2 2020" published by COMvergence, Mindshare came out as the top global media agency in new business results with a Total New Business Value of $1.1B (including $741M of retentions) during H1 2020. This is largely due to strong performances in China and North America. MediaCom and Wavemaker ranked joint second by scoring Total New Business Value of $831M (including $186M and $293M of retentions respectively).

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"It's more transformational": For the third time in five years, advertisers will launch a mediapalooza of account reviews

2020 Sept. - DIGIDAY (Global) - Remember mediapalooza? Five years ago, the world's biggest advertisers put tens of billions of media dollars up for grabs for agencies to duke it out over. Now, they're doing it again. So far this year, 950 advertisers have concluded media reviews worth $10 billion in ad spending, while another 75 are underway that represent $5 billion, according to research firm COMvergence. A further $13 billion could be up for grabs over the coming months.

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New Media Business Volume Falls 51% In Q1, Slowdown Cited

2020 May - MediaPost (Global) - Like much of the rest of the global economy, new business activity slowed precipitously for the media services industry during the first quarter of 2020. Total volume of media account turnover declined 51% to $2.9 billion from $4.95 billion in the first quarter of 2019, according to just-published estimates compiled by COMvergence.

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GroupM Tops Q1 Net New Business Gains: Havas, Dentsu Both Go Negative

2020 May - MediaPost (Global) - WPP's GroupM was the big winner in terms of net new business gains during the first quarter of 2020, according to a just-released compilation by COMvergence.



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Conversation with Olivier Gauthier, founder and CEO of COMvergence

2020 March (China - MadisonBoom): In the past year or two, the data provided by COMvergence has continuously appeared in industry information and reports. At the beginning of 2019, GroupM, a global media investment management group under WPP Dabang Group, announced that it will use COMvergence's operational and business development analysis reports.

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OMD named global agency of the year for the second year in a row by COMvergence

2020 Feb. - BestMediaInfo (Global) - The agency also led the industry in retention, successfully defending more than $1.2b in business that had been in play in 2019 – approximately a half billion more than its closest competitor. Omnicom Media Group agency OMD had the best net new business performance of any global media network in 2019 as reported today by COMvergence, the international independent research company. In the COMvergence Media Agency New Business Barometer report released, OMD tops the ranking with $2.02b in net new business values.

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OMD tops COMvergence Media Agency New Business Barometer report with $2.02 Billion net new business values

2020 Feb. - MediaNews4U (India) - Omnicom Media Group agency OMD had the best net new business performance of any global media network in 2019 as reported by COMvergence, the international independent research company. In the COMvergence Media Agency New Business Barometer report released today, OMD tops the ranking with $2.02b in net new business values.

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The top global media agencies by new business wins in 2019

2020 Feb. - AdNews (Australia) - Omnicom's OMD came out on top for new business wins by a media agency in 2019 with a total of $US2.27 billion, including $US1.268 billion in retentions. Notable wins include the $US1 billion Disney North American account, of which $US700 million was retained, according to the 2019 media agency New Business Barometer by Marcom research house COMvergence.

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Agency M&A Market Stalls: 2019 Was Half What It Was Just A Couple Years Ago

2020 Feb. - MediaPost (Global) - Madison Avenue's acquisitions marketplace has slowed down dramatically over the past few years, turning in just 51 deals among the major agency holding companies and management consultants in 2019, according to the latest annual tally from consultant COMvergence.

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These Were the Most Significant Moments for Media Agencies in 2019

2020 Feb. (Global - AdWeek): COMvergence shared an overview highlighting the most significant moments for media agencies in 2019. We found this an interesting look back at the year behind us, so we are going to spend a bit of time on it.

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Could 2020 Prove to Be the Golden Age for Independent Agencies?

2020 Jan. (USA): Despite the high-profile closings and acquisitions in 2019, 2020 could be a great year for independent agencies. Industry trends, including clients moving to project-based relationships and new capabilities leading to the democratization of data, are cutting down on scale-based advantages of global networks, allowing independent agencies to thrive.

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GroupM closes 2019 with billings surpassing $50 billion for the first time according to COMvergence

2019 Dec. (Global): GroupM, WPP's media investment group, will close 2019 with more than $50B in annual billings for the first time, and three GroupM agencies in the top five of global media agency networks based on billings, according to COMvergence’s projections.

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OMD retains top global media agency title for 2019

2019 Dec. - Campaign (Global): OMD has retained its title as the world's biggest media agency, securing the top spot by projected billings in the COMvergence 2019 global billings rankings report. The study estimates that OMD, which has seen a boost in fortunes under new chief executive Florian Adamski after it lost Carlsberg and Groupe PSA in 2017, will have billings totalling $19.6bn (£14.8bn) in 2019 and a growth rate of 6.1% compared with 2018.

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OMD consolide sa place de 1er reseau d'agence media dans le monde des billings previsionnels d'apres COMVergence. GroupM renforce sa position de 1er groupe

2019 Dec. - OffreMedia (France): Avec +6,1% de progression par rapport a 2018, OMD (Omnicom Media Group) est la 1ere agence media en termes de billings previsionnels 2019 au niveau mondial d'apres le classement de COMVergence. L'agence devance Mindshare (GroupM - WPP), Carat (Dentsu Aegis Network) et Mediacom (GroupM - WPP) qui signe la plus forte progression du top 6 avec une evolution +6,8% vs 2018.

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Global Media Agency OMD Leads Category, Outpaces Industry As It Expands Billings And Market Share

2019 Dec - PR Newswire (Global): Omnicom Media Group Agency OMD Worldwide tops the latest COMvergence global billings ranking report based on projected 2019 media agency and group billings. With a projected 2019 global billings of $19.6B, and a growth rate of +6.1%, OMD holds a $1.7 billion lead over its nearest competitor; and is dramatically outpacing the industry's flat 0.6% growth rate.

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Carat afianza su liderazgo en inversion publicitaria gestionada en Espana

2019 Dec. - El Publicista (Spain): Tras ocupar la primera posicion en 2018 con datos de Infoadex, ahora la empresa de investigacion internacional Comvergence estima que tambien Carat sera lider en 2019 segun el estudio COMvergence's Spain Media Agency Billings rankings & Market Shares - Proj. 2019

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Mediaplus legt am starksten zu

2019 Dec. - Horizont (Germany): Das franzosische Media-Marktforschungsinstitut Comvergence hat auf Basis vorlaufiger Zahlen aus dem Jahr 2019 ein Agenturranking fur den deutschen Markt veroffentlicht. An der Spitze steht wie in den vergangenen Jahren die Group-M-Tochter Mediacom. Allerdings schmilzt der Vorsprung auf die Verfolger zusehends.

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GroupM prend la tete du classement des billings previsionnels 2019 des groupes d'agences media en France d'apres COMvergence

2019 Dec. - Offremedia (France): Les dernieres donnees de COMvergence indiquent que GroupM prend la premiere place du classement des groupes en France en 2019 grace a une progression de +3,2% par rapport a 2018.

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Carat tops "New Business Barometer" for Canada

2019 Sept. - TheMessage (Canada): Thirty-eight media planning and buying assignments worth a combined US$264 million were reviewed in Canada in the first half of the year

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Carat Tops COMvergence's Media Agency Global New Business Ranking for First Half of 2019

2019 Sept. - AdWeek (USA): Data consultancy COMvergence published its "New Business Barometer for H1 2019" report for media agencies, which found that Carat topped the list for agencies with a new business value of $2 billion, including retentions.

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Retail is dominant sector for U.S. creative reviews in first half of 2019

2019 Sept. - Campaign (USA): Retailers have been the most represented category when it comes to creative reviews in the first half of this year, new research by COMvergence has found.

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Pace Of M&A Deals Slows To A Crawl

2019 Aug. - MediaPost (USA) - The pace of M&A deals by holding companies and consultancies for the first half of the year slowed considerably, compared to the last couple of years, according to a new analysis by COMvergence.

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Check out the top global advertisers and media agencies

2019 July - Campaign (USA) - According to the new Global Advertising Ranking Report from COMvergence, the top 34 advertisers have a global media spend of more than $1 billion, representing 60 percent of the world's top 175 advertisers.

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OMD Ranks No.1 In 2018 Billings

2019 May - MediaPost (USA) - With billings estimated at $18.5 billion, and an industry market share of 7.1%, Omnicom's OMD is 2018's top-ranked global media agency network, according to a new report and rankings from agency tracker COMvergence.

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COMvergence ranks dentsu X as No.1 media agency

2019 May - Media 4 Growth (India) - COMvergence, an independent research firm, has recognized dentsu X India as the No.1 media agency on New Business Barometer 2018. The report evaluated the momentum forward, measuring 20 media agencies on major media account moves, retentions and new assignments from existing clients.

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COMvergence Studies Integrated Agency Pitches In The U.S.

2019 March - MediaPost (USA) - As bundled offerings seem to be regaining favor among marketers seeking simplified agency relationships, COMvergence is out with a new study of integrated reviews in the U.S. over the past two years.

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MediaCom Named The World's Most Successful Agency Network By COMvergence

2019 March - B&T (Australia): MediaCom has been named as the world's most successful agency network of 2018 in the COMvergence New Business Barometer Full Year 2018 report.

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30 of the Biggest U.S. Ad Spenders Placed Their Creative Accounts in Review in 2018

2018 Feb. - AdWeek (USA): A total of 134 major U.S. reviews were launched in 2018 -30 of those from the country's top advertising spenders, according to COMvergence's latest 2018 U.S. "creative new business barometer" report.

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GroupM replaces RECMA with new data benchmarking partnership

2019 Feb. - AdNews (Australia): GroupM has consolidated its reporting and analysis of its commercial and business development data with global independent research firm COMvergence.

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IPG Dominates 2018 In M&A Deal Value, Dentsu In Activity

2019 Jan. - MediaPost (USA): Interpublic, whose acquisition of Acxiom was the biggest deal of the year, led Madison Avenue holding companies in terms of 2018 M&A deal value, according to an annual analysis by COMvergence.

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COMvergence Report Ranks OMD as Top Media Agency in U.S. and Worldwide by Billings, Market Share

2018 Dec. - AdWeek (USA): Paris-based consultancy COMvergence has released its annual ranking of top global and U.S. media agencies by projected 2018 buying billings and market share.

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U.S. Media Agency Report Names Publicis and IPG as 2018's Current Biggest Winners

2018 Sept. - AdWeek (USA) - COMvergence's new report singled out the best -and worst- performing U.S. media agencies in 2018 so far.

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Publicis's Blue 449 tops media agencies for performance in H1, study says

2018 Sept. - Marketing Dive (USA) - Publicis Groupe's Blue 449 was the top-performing media agency in first half 2018, according to a new COMvergence report provided to Marketing Dive.

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Independent agencies poised to win larger advertisers amid media transparency fallout

2017 Dec. - Digiday (USA) - The last 12 months have seen a steady flow of media budgets into independent agencies on both sides of the Atlantic. Of the $14.7 billion of media billings tracked by research firm COMvergence across 21 markets.

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New Agency Tracker In Town: COMvergence

2017 March - MediaPost (USA) - Olivier Gauthier is now giving the media agency tracker some competition with a company of his own called COMvergence.

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