In the News

Carat Tops COMvergence's Media Agency Global New Business Ranking for First Half of 2019

2019 Sept.: Data consultancy COMvergence published its "New Business Barometer for H1 2019" report for media agencies, which found that Carat topped the list for agencies with a new business value of $2 billion, including retentions.

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Retail is dominant sector for U.S. creative reviews in first half of 2019

2019 Sept.: Retailers have been the most represented category when it comes to creative reviews in the first half of this year, new research by COMvergence has found.

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Pace Of M&A Deals Slows To A Crawl

2019 Aug.: The pace of M&A deals by holding companies and consultancies for the first half of the year slowed considerably, compared to the last couple of years, according to a new analysis by COMvergence.

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Check out the top global advertisers and media agencies

2019 Jul.: According to the new Global Advertising Ranking Report from COMvergence, the top 34 advertisers have a global media spend of more than $1 billion, representing 60 percent of the world's top 175 advertisers.

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OMD Ranks No.1 In 2018 Billings

2019 May: With billings estimated at $18.5 billion, and an industry market share of 7.1%, Omnicom's OMD is 2018's top-ranked global media agency network, according to a new report and rankings from agency tracker COMvergence.

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COMvergence ranks dentsu X as No.1 media agency

2019 May: COMvergence, an independent research firm, has recognized dentsu X India as the No.1 media agency on New Business Barometer 2018. The report evaluated the momentum forward, measuring 20 media agencies on major media account moves, retentions and new assignments from existing clients.

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COMvergence Studies Integrated Agency Pitches In The U.S.

2019 Mar.: As bundled offerings seem to be regaining favor among marketers seeking simplified agency relationships, COMvergence is out with a new study of integrated reviews in the U.S. over the past two years.

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MediaCom Named The World's Most Successful Agency Network By COMvergence

2019 Mar.: MediaCom has been named as the world's most successful agency network of 2018 in the COMvergence New Business Barometer Full Year 2018 report.

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30 of the Biggest U.S. Ad Spenders Placed Their Creative Accounts in Review in 2018

2018 Feb.: A total of 134 major U.S. reviews were launched in 2018—30 of those from the country’s top advertising spenders, according to COMvergence’s latest 2018 U.S. “creative new business barometer” report.

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GroupM replaces RECMA with new data benchmarking partnership

2019 Feb.: GroupM has consolidated its reporting and analysis of its commercial and business development data with global independent research firm COMvergence.

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IPG Dominates 2018 In M&A Deal Value, Dentsu In Activity

2019 Jan.: Interpublic, whose acquisition of Acxiom was the biggest deal of the year, led Madison Avenue holding companies in terms of 2018 M&A deal value, according to an annual analysis by COMvergence.

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COMvergence Report Ranks OMD as Top Media Agency in U.S. and Worldwide by Billings, Market Share

2018 Dec.: Paris-based consultancy COMvergence has released its annual ranking of top global and U.S. media agencies by projected 2018 buying billings and market share.

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U.S. Media Agency Report Names Publicis and IPG as 2018's Current Biggest Winners

2018 Sept.: COMvergence's new report singled out the best -and worst- performing U.S. media agencies in 2018 so far.

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Publicis's Blue 449 tops media agencies for performance in H1, study says

2018 Sept.: Publicis Groupe's Blue 449 was the top-performing media agency in first half 2018, according to a new COMvergence report provided to Marketing Dive.

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Independent agencies poised to win larger advertisers amid media transparency fallout

2017 Dec.: The last 12 months have seen a steady flow of media budgets into independent agencies on both sides of the Atlantic. Of the $14.7 billion of media billings tracked by research firm COMvergence across 21 markets.

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New Agency Tracker In Town: COMvergence

2017 Mar.: Olivier Gauthier is now giving the media agency tracker some competition with a company of his own called COMvergence.

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Carat tops ‘New Business Barometer’ for Canada

2019 Oct.: Thirty-eight media planning and buying assignments worth a combined US$264m were reviewed in Canada in the first half of the year, according to a new report from French marcom research firm COMvergence.

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