WHO WE ARE
Our purpose
- The only independent international bureau scanning the global marketing services groups and the fast-evolving competitive marketplace,
- Through a quarterly report, we provide a new reference benchmark for the international holding groups and advertisers, on the basis of quantitative and qualitative measurement metrics,
- We strive to provide high-quality reference data, guidance and support to senior marketers and leaders from the MarCom industry – off the back of the solid business relationships we have built over the past 15 years.
Founder : Olivier GAUTHIER
- 18-year professional experience of which 14 years in the market research industry (holding various managing positions such as Global head of research / Sales & business development director / Agency and advertiser relations lead).
- Unparalleled knowledge of the big six groups’ leadership teams, positioning, structure, geographical footprint, array of diversification, and mid-term strategy,
- Has established long-standing and trusted relationships with:
- global & regional leaders of the six holding companies + several other regional independents,
- global media / procurement directors of the Top 100+ intl. advertisers.
