Our purpose

  • The only independent international bureau scanning the global marketing services groups and the fast-evolving competitive marketplace,
  •  Through a quarterly report, we provide a new reference benchmark for the international holding groups and advertisers, on the basis of quantitative and qualitative measurement metrics,
  •  We strive to provide high-quality reference data, guidance and support to senior marketers and leaders from the MarCom industry – off the back of the solid business relationships we have built over the past 15 years.

Founder : Olivier GAUTHIER

  • 18-year professional experience of which 14 years in the market research industry (holding various managing positions such as Global head of research / Sales & business development director / Agency and advertiser relations lead).
  • Unparalleled knowledge of the big six groups leadership teams, positioning, structure, geographical footprint, array of diversification, and mid-term strategy,
  • Has established long-standing and trusted relationships with:
    • global & regional leaders of the six holding companies + several other regional independents,
    • global media / procurement directors of the Top 100+ intl. advertisers.